Life is filled with surprises, some wonderful and some life-altering. We easily talk about the fun things, the good things, the amazing things – but we shy away from conversations about one of the most life-altering issues that ultimately face every single one of us – death, our own or that of close family members or friends.

Here are some startling numbers: 90% of people say that talking with their loved ones about end-of-life issues is important. The startling reality is that only about 27% have had that conversation. Another eye-opener is that of people who are not ill, 80% of them say that if they were seriously ill, they would want to speak to their doctor about their wishes for their end-of life treatment. 7% actually follow through on this.

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