Teresa Faust is a market research professional with 25 years of experience both client-side and vendor-side, qualitative and quantitative, primarily consumer packaged goods and non-profit.  Her work covers a range of audiences and strategic planning.

She received her B.A. and M.B.A. from the University of Dayton. She spent over ten years working in advertising research helping companies optimize communication across touch points to strengthen customer relationships and grow their business. She moved to the communications agency for the United Methodist Church in 2014 and spent 10 years leading research across teams, including launching 3 leader engagement panels. She describes herself as a practitioner; not an academic. “I won’t be running regression analyses. I’ll be working with teams to apply the research learning.” Teresa believes market research helps businesses solve problems and answer questions. All kinds of questions. Answers to these questions informs work and impacts the business.

She is currently serving as President of the Religion Communicators Council (RCC). She is the Chair of InterSearch Media, a global Christian Media Research consortium. She is on the Steering Committee for Faith Communities Today (FACT) and General Manager for The Great Reset, Community Roundtable Conversations.

Teresa has two adult sons, one grandson, and resides in Dayton, Ohio. She enjoys reading, walking and spending time with her family.